Captar leads para sua empresa é importante, mas precisa ser feito com responsabilidade.
A LGPD exige que o consentimento para uso de dados seja livre, informado e específico. Isso significa que formulários, landing pages e pop-ups devem deixar claro por que o dado está sendo coletado e como será utilizado.
Além disso, é essencial ter mecanismos de revogação do consentimento. A união entre marketing e jurídico garante segurança e efetividade.
Avenida Tancredo Neves, 620, edf. Mundo Plaza, 18 andar,
salas 1813 a 1815, Caminho das Árvores
Salvador - Bahia - Brasil. CEP: 41820-020
(71) 3340-6356/6883
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